Top Reasons for VP Engineering to Embed MySQL

1. Best-in-Class Database

Demonstrate your technology leadership and let your customers rest assured by embedding market leading, brand name database. MySQL is the world's most popular open source database software, with over 11 million active installations.

2. Focus Engineering on Your Core Competency

Make best use of your scarce engineering resources by focusing them on building your core product(s) rather than building and maintaining a proprietary database.

3. Reduce Risk to Engineering Schedule

Accelerate your time to market by embedding a proven relational database rather than building your own. Plus, MySQL is a full-featured, high performance database, so you don't have to compromise database functionality or performance.

4. Platform Independence

MySQL is available on over 20 platforms making it a good fit for OEMs, ISVs, VARs that must deploy on multiple operating systems and hardware platforms.

5. Standards-based

MySQL provides support for ANSI SQL standards and includes drivers for ODBC, JDBC, and .Net. And MySQL has support for popular programming languages including C, C++, C#, Java, PHP, Perl, Python, and Ruby.

6. Open Source

With access to the MySQL source code, you have the ultimate flexibility to tailor MySQL to your specific needs. And in the process, developers and DBAs benefit from a huge open source ecosystem.

7. No Vendor Lock-in

By choosing open source products and open standards, ISVs automatically protect themselves from getting locked into a single vendor's technology which often results in financial burdens down the road. And in the process, ISVs benefit from a huge open source ecosystem.

8. Trusted, secure and reliable

With over 50,000 downloads every day, MySQL benefits from the testing and feedback of its large installed base. Proprietary vendors do not have this extensive testing and feedback loop.

9. 24x7 Support

Get support directly from the source - from the engineers who develop the MySQL Enterprise Server. They are ready to help you with your toughest technical questions.

10. Zero Administration

ISVs can deploy a Zero Administration RDBMS that does not require a dedicated DBA. This makes MySQL an ideal fit for embedded software applications and hardware appliances.

11. Small Footprint

MySQL is a good fit for deeply embedded applications with a footprint of less than 2 MB. MySQL runs silently, so your customers are unaware that a database is embedded within your application.

12. Easy to Use

MySQL is recognized for its superior ease of use. The fact that users can get MySQL up and running in minutes rather than days enables organizations to develop and deploy database applications much faster than with proprietary databases.

13. High Performance

According to independent benchmarks, MySQL is a recognized leader in both pure performance and price/performance tests.

14. Flexibility

MySQL's Pluggable Storage Engine Architecture provides ISVs the flexibility to choose purpose-built storage engines for OLTP, read-intensive applications, high availability and more.

15. Scalability

MySQL replication enables you to cost-effectively scale-out your database environment to increase throughput and scalability by easily adding more MySQL servers on low-cost commodity hardware.

16. Make Reporting and Analysis Easy

Embedding a full featured RDBMS, rather than using a flat file data store enables you to add comprehensive reporting and Business Intelligence functionality. Jasper for MySQL: OEM Edition enables you to easily and cost-effectively add operational reporting capabilities to your products.

17. Win Competitive Comparisons

Gain market share with a scalable and full-featured product by embedding a RDBMS with superior performance and reliability

18. Deliver a "Database Included" Product

By embedding MySQL you can deliver enterprise applications to the SMB market with no additional requirements for end-users to buy database licenses.

19. Deliver a Better "Out-of-the-Box" Experience

Customer will have a better "Out-of-the-Box" experience with a "database included" product. With a pre-configured, pre-tuned, and pre-optimized database there are no manageability issues for the customers and they can get the application into production faster, while reducing support load on your support organization. And, no additional costs to buy database licenses.

20. Reduce COGS (Cost of Goods Sold)

MySQL is a cost-effective database solution with licensing terms that can be tailored to meet the unique requirements of OEMs, ISVs and VARs interested in embedding or bundling a database.

21. Enter New Markets

Meet the requirements of a new class of customers by delivering high volume data capture, data warehousing, reporting and business intelligence which requires a RDBMS.

22. Extend Product Line

Deliver new SKUs that include a database to capture, store and report on data.